radwan - pr und marketing support - köln
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Check list for systematic planning Analysis
- Analysis
- What is it that people involved actually recognise/know/feel? What are they supposed to and what do they themselves want to recognise/know/feel?
- How do people involved evaluate internal communication?
- What are the strengths/weaknesses?
- Planning
- What does communication aim at? When is anybody supposed to recognise/know/feel something? Aim at altering point-of-views?
- How do you achieve your goal? Information or communication? Increasing, stagnating or decreasing, centralised or decentralised?
- Who is involved in the communication?
- What are the crucial points communicated?
- Who is involved and in what order?
- Which instruments are used?
- In which period of time?
- What does this designed communication cost? Short-term, medium-term, long-term?
- Realisation
- How exactly are actions, pictures, texts designed?
- Do external measures (campaigns, PR) correspond with internal focal points?
- How does the ad look?
- What does the staff video show, staff newspaper read?
- Supervision
- Control when? Prior to, in the course of and following communication?
- Control how? By means of questionnaires, call centres, personal evaluation, workshops?
