radwan - pr und marketing support - köln
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Sales promotion
Advertising should spark the will to buy.
Sales promotion aims at the stages of sales organisation.
The endless forms of sales promotion are aimed at:
- Distribution sales promotion
- Retailer sales promotion
- Consumer sales promotion
Ways and means of sales promotion
- the spoken word
- Sales person's training
- Sales person's seminars
- Retailer seminars
- Promotion training
- Factory visits
- Events, open days
- Celebrations/anniversaries
- the written word
- Company newspaper
- Retailer newspaper
- Sale information
- References
- Direct mail advertising
- Offers
- Product information
- User manuals
- Descriptions
- Test results
- Brochures/flyers
- Visuals
- Animation
- Films, videos, DVD
- Picture library
- Placards/posters
- Brochures/flyers
- Technical drawings
- Decoration
- Display material
- Sales aids
- Sales folder
- List of arguments
- Testimonial file
- Promotional products file
- Door-opener programmes
- Samples
- Sales person's motivation
- Bonuses
- Contests
- Competitions
- Immaterial motivators
- Others
- Merchandiser staff
- External sales persons
- Decorators
- Hostesses
- POS (Point of Sale)
- Promotional packaging
- Packaging with additional benefits
- Bins
- Shelf stoppers
- Posters
- Price tags
- Recipes/methods of use
- Presentations
- Sales stand
- Sales cards
- Special offers
- Samples
- Tasting
- Demonstrations
- Contests
- Service offers
- Music
- Public address system
- Video demonstration
- Second placement
- Decoration material
- Display material
In our affluent society with its continually growing supply of products of similar quality and price, the consumer readily accepts stimulation and statements to help him make his choices. Therefore, it is plainly obvious that sales promotion is becoming increasingly important. Your responsibilities are:
- Improve your image
- Improve your knowledge about the product, market and people
- Strengthen the need to buy
- Encourage brand loyalty
